Apple II Forever – The Event, And The Song

35 years ago today, in 1984, Apple held an event, appropriately named “Apple II Forever” where they launched the then new Apple IIc, a portable version of the incredibly successful Apple II computer.

The event itself was designed to show Apple’s continued commitment to the Apple II computer line in spite of the Macintosh having been released 3 months beforehand. Incidentally Steve Jobs would give a demonstration of the Macintosh, and give a statement on the past 90 some days of Macintosh sales, and what the future plans were for the machine. While this was an Apple II event, Steve still found a way to push his pet project into the forefront.

I plan on writing a bit more about this in the near future, but for now I wish to share what has to be the highlight of the event, the “Apple II Forever” song and music video.

Yes, Apple seriously had a song made for this event, and the crazy thing is, it’s pretty darn nice – at least, for cheesy 1980’s pop, but then again that’s the kind of stuff we love around here. It even, for a moment, breaks into a bit of another Apple promotional song (and total Flashdance rip-off) “We Are Apple” towards the end!

Enjoy!

An “improved” version of the song and video which I did a few months ago. I wanted to try to pull out some aspects of the song lost from the original VHS transfer which was uploaded back in 2007, when YouTube was a very different place.

Sorry for how late this one is. Today hasn’t been the best day for me and getting an article out. More to come, as always.

https://en.wikipedia.org/wiki/Apple_IIc#History

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