So here we are, a week after the Twitter rebrand news began circulating and honestly very little has changed — So far we have the icon, the web header and, as of this morning, the iOS app being changed to “X” — otherwise, everything is the same. A great many inteternal referrences are still to “twitter” and while x.com does redirect to twitter that’s a thing in and of itself – X redirects to Twitter, not the other way around.
Now of course I know this isn’t the kind of change that can be done overnight, but I would expect more to have been done, at least in things other than the back end, where site-breaking changes are a dime a dozen. I’m certain due to the arcane nature of legalese there are quite a few things they can’t fully rename for one reason or another, like, Twitter Blue, which is something you think would have been renamed day one. otherwise, but I can’t say for sure.
I know I’ve seen other services and platforms rebrand quite smoothly and quickly, planning it out and commuting in an “all at once” fasion — or at least, as close to all at once as they realistically can. This feels more like Elon himself just changing things when he finds the time, like a kid busy with school would do.
Functionality is identical. Beyond a few things being called X and the logo no longer being the bird, it’s still the exact same site. I mean, I wouldn’t honestly expect anyone to change too much function wise but at the same time with a rebrand you feel like perhaps a bit of a change to the style and formatting would happen as well.
Okay, I’m just rambling here. That’s really the whole point. As I said previously, I don’t actively care what happens, but I am enjoying the ride and how hilarious it is that so many people have, in some form, flipped out about this. Also, contrary to what seems to be popular belief, it is possible to not care about something but to have opinions on aspects of it; the concepts aren’t mutually exclusive for reasons I will write about in the near future.
That being said, before I go I do need to address the most likely reason this rebranding is happening in the pathetic way it is — beyond Musk’s incompetence at actually doling most anything of actual value beyond having money, his firing of much of the Twitter staff has probably left him with very few people who even know how to do the massive back end changes necessary for such a massive change.
That, and the man decided that a giant, illegally installed, seizure inducing “X” logo needed to be put on top of the Twitter HQ building. Because, you know, that’s what’s important — a damn letter. Not properly running a major global social platform
Yep… priorities…
